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WhatsApp API is an API by WhatsApp offered to select third parties (called Business Solution Providers or BSPs) to build a variety of applications that use WhatsApp for business promotion and selling of products and services. With WhatsApp API, you can send between 1000 to unlimited bulk messages in a day. So, what is the way to send 1000 bulk messages, then? That is going to be a very uphill task if you are dealing with thousands of customers. This means that if you want to transfer your data from WhatsApp Business, to say a CRM, then, it cannot be done in an automated manner.

WhatsApp Business does not support third-party integrations.

If you need to send messages to more than 256 people then businesses would need to create another distinct list.

There is an upper limit on the number of people that businesses can reach out to using the broadcast feature.

So, any new numbers that haven’t been saved, cannot be added to the broadcast list.

Businesses can only send messages to those whose numbers they have saved in their contact list.

However, there are also some constraints in using this feature:

Select the names of the contact by pressing on + button.

Key in/search for the contact names to whom wish to send bulk message.Go to Chat, click on Menu and select New List.How to Set Up the Broadcast Featureįollowing are the simple steps to set up the broadcast feature: The broadcast message appears to customers as an individual message. This ensures that the businesses are not spamming others with their content. For this to happen, customers need to have the numbers of the customers on the phone. WhatsApp allows businesses to send messages to a maximum of 256 recipients simultaneously. This is a unique feature of WhatsApp that allows businesses to broadcast messages in bulk to their customers. As brand communication in service of strengthening brand recall.Keeping customers informed about products that are back in stock.Sharing information about discount offers and coupons.Informing customers if businesses are closing certain stores or certain product lines.Introducing customers to an entirely new product.Informing customers about future events such as webinars.What might some reasons or situations that might prompt you to send 1000 messages at once? WhatsApp has a feature called Broadcast that offers businesses the possibility of sending 1000 messages at once.

With a base of users, WhatsApp is THE place, where you are very likely to find a new customer, through the possibility of sheer numbers.Īs a business, there would be times, when you may want to send certain messages in a bulk. WhatsApp is the preferred social networking channel for businesses wanting to reach out, contact, and communicate with prospective clients.